Beefeater 24 and menswear brand Hackett have a close association, with Beefeater 24 manning the bars in their Flagship stores. Because of this, Beefeater 24 and Hackett came to us to create in-store films, that showcased the partnership and also worked on social (for both brand's channels).
Our insight for these short films was to let each brand do what they do best, with style coming coming from Hackett and the drinks coming from Beefeater 24. The result are these beautifully crafted films that showcase Hackett's seasonal themes, while matching them to Beefeater 24 cocktails.
The films were well received by both clients and have led to talks with Hackett to produce their social content.
Creative Peter Isaacs & Pete Ashworth
Art Direction Ade Chong
Camera Anthony Dias
Edit Anthony Dias
Creative Director Michael Scantlebury