A CUT ABOVE
Beefeater is one of the world’s largest gin brands, however recently they’ve been losing market share to other brands. These brands have been focusing their efforts promoting their craft and quality credentials. This is especially true for the younger millennial target, who’ve become more interested in quality drinks and personalised experiences, over mass produced products.
To combat this we created the Beefeater Discovery series. A series of films, showing that despite Beefeater’s scale, every single drop of gin is made by a team of just three. In doing this we were able to show the next generation of gin drinkers that despite its size, Beefeater is a quality spirit, made with pride and in the heart of London.
This film was translated into five different languages and deployed over many different markets via digital and social activation.
Creative Peter Isaacs & Pete Ashworth
Script Peter Isaacs & Pete Ashworth
Camera Tom Gilfillan
Edit Tom Gilfillan
Strategy Federico Stier
Creative Director Michael Scantlebury