Beefeater wanted to inspire consumers to drink a little more than the humble G&T. However, according to previous data, cocktail posts were some of the least engaging content that Beefeater was producing. To combat this we came up with the idea that, rather than educating consumers, we’d entertain them! Enter the shaker cam.
These 15-second films showcased Beefeater based cocktails in an unexpected, yet visually-striking style, leaving consumers thirsty and wanting more.
Shakercam is the most popular of all regular content for Beefeater. It consistently has the highest uptake from markets, and has been part of the reason that Beefeater has been able to grow their following to 13k, organically, over the past two years.
Creative Peter Isaacs & Pete Ashworth
Camera Tom Gilfillan
Edit Tom Gilfillan
Creative Director Michael Scantlebury