Impero FUCKING TUBE STRIKE

HARNESSING THE POWER OF SOCIAL

If there’s something that we all know, Londoners love to moan. So when it was announced that train drivers were going to strike (again), we knew that this was the perfect opportunity to pull a little stunt and get some PR for the agency. In just 48 hours - from start to finish - we created an interactive website that tracked how Londoner’s used social to rant and rave about their frustrations.

RESULTS

We went f***ing viral. The site had 250k visitors in 12 hours, reached 172 countries and had 60 plus mentions on leading press websites.

Credits

Creative     Peter Isaacs

Accounts     Lauren McGregor

Design     Ade Chong

Dev     Pedro Valentim