PARIS HILTON ZOMBIE PAPARAZZI
Paris Hilton is launching a new mobile game - where she kills zombie paparazzi (of course). We were asked to come up with a launch strategy and creative for the game (which is still to come out). To do this we came up two ideas:
• A social teaser campaign, which sees zombies slowly creeping up in Paris' selfies in the week leading up to the debut of the game.
• On launch we release a kick-ass trailer that positions Paris as the bad-ass, zombie killing lead that she plays in the game.
Below is a current work in progress film of the trailer. If you don't have a password to watch it, please contact me via my email below.
Creative Peter Isaacs & Roisin Lonergan
Strategy Lauren McGregor
Design Ana Serro
Storyboard Ana Serro
Director Dylan Harvey
DOP Anthony Dias
Assistant DOP Tom Gilfillan
Producers Harriet Masters, Tina Oundjian
Music Peter & James Isaacs
Creative Director Michael Scantlebury