Paris Hilton ZOMBIE PAPARAZZI

PARIS HILTON ZOMBIE PAPARAZZI

Paris Hilton is launching a new mobile game - where she kills zombie paparazzi (of course). We were asked to come up with a launch strategy and creative for the game (which is still to come out). To do this we came up two ideas:

     •  A social teaser campaign, which sees zombies slowly creeping up in Paris' selfies in the week leading up to the debut of the game.

     •  On launch we release a kick-ass trailer that positions Paris as the bad-ass, zombie killing lead that she plays in the game.

Below is a current work in progress film of the trailer. If you don't have a password to watch it, please contact me via my email below.

Credits

Creative     Peter Isaacs & Roisin Lonergan

Strategy     Lauren McGregor

Design     Ana Serro

Storyboard     Ana Serro

Director     Dylan Harvey

DOP     Anthony Dias

Assistant DOP     Tom Gilfillan

Producers     Harriet Masters, Tina Oundjian

Music     Peter & James Isaacs

Creative Director     Michael Scantlebury