MAKING THE MOST OF A MOMENT
As Red Bull Australia's music consultancy, we were asked to amplify their association with music on social. Our strategy was to make the most of a moment and break down their events, films and articles into snackable pieces of content that would fly on social.
If you're in to dance music, you know that the best DJs dig deep to find rare records you've never heard before. In this series, we helped Red Bull promote their dance music events during Red Bull Music Festival, with content that let viewers see what records were on high rotation for some of Melbourne's most loved DJs.
Turning stories into stories
Red Bull was creating great content on their website; however, the only way they were getting people there was via promoted posts on Facebook. To help their audience get a taste of what was on the website, we turned their stories into stories by breaking them down into their simplest form. This allowed users to get a taste of the article and swipe up for more.
Creative: Peter Isaacs
Camera: Ed Gurr
Editing: Ryan Pobar
Strategy: Will Long and Peter Isaacs