MAKING SAPPORO THE BEER OF FINE FOOD

Wanting to become the beer of choice for fine food, Sapporo came to us wanting to promote their partnership with Taste Tuesdays. Our idea was simple, get the chef's, chef, Pete Jo to interview the celebrity chefs featuring at Taste Tuesdays about their favourite foods to pair with beer. And based on these chats create a beer food menu - that could be later used at a pop-up restaurant. The results were the six, snackable videos that began to bridge the link.

Credits

Creative:       Peter Isaacs

Camera:         Ed Gurr

Edit:                 Ryan Pobar

Strategy:      Peter Isaacs

Production:  Hugo Dean